Grocery Shopping in Germany 2022

A study on shopping planning and consumer behavior based on a data collection of the shopping app Bring!

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Grocery shopping in 2022 - Who or what determines what ends up in the shopping cart? We asked users and got exciting answers to these questions.

In our 14-page study, you'll find out everything you need to know about grocery shopping, trends and shopping planning for the year 2022.

Get exciting insights on:

  • what is important for consumers when it comes to grocery shopping
  • which trends will be important in 2022
  • how to make use of these insights

Download the study now and get important insights! 
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What customers say about us

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"With Bring!, we were able to target our Knorr Hollandaise sauce at consumers during the peak asparagus season when they were planning their purchases. At Unilever, we like the fact that working with Bring! is straightforward and simple. In the future, we will certainly carry out further successful campaigns with Bring!"

 

Sabrina Ventura, Digital Marketing Manager Foods DACH Unilever

About Bring!

Bring! is Europe's largest digital shopping list platform. The app supports millions of consumers in their individual shopping planning and implementation. It accompanies the user through the entire shopping process for everyday items such as groceries and drugstore goods - from inspiration, through joint planning, to purchase.

In addition to the shopping platform for consumers, Bring! offers partners from FMCG and retail an mobile advertising platform, which enables them to open up new marketing channels and to and to place products in the context of shopping in a targeted and native way.
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