Do you want to find out why the planning phase is crucial in the purchasing decision-making process?
In our new Shopper Guide 2023, you will receive exclusive insights into the shopping planning and purchasing behaviour of consumers. The Bring! Shopping List app conducts annual research on consumer behaviour, providing FMCG brands and retailers with exclusive data and insights on the importance of shopping planning for the purchase decisions.
We explore the following questions:
- Why purchase planning is relevant to purchase decisions?
- How consumers are influenced?
- Why Bring! should not be missing from media planning in 2023?